- ISBN 9781781251478
- Categories Business & management, Business and Economics, BX, BX BXOS, BXOS, New Arrivals OS, Non-Fiction
- Author(s) Joan Magretta
- Publisher Profile Books Ltd
- Weight 0.183 kg
Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? What Management Is is both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management.