The Real Toy Story

Investigative journalist Eric Clark interviewed over 200 industry insiders from lone inventors to heads of multinational companies. He exposes corporations spending billions of £s on research and marketing to manipulate their small customers, unashamedly using sex and violence to sell dolls and action figures to children as young as three. Sometimes shocking, always revelatory, The Real Toy Story will change the way that parents shop for toys. Essential reading for all adults who care how consumerism affects the children they love.