The Impact Equation

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard.

Product Overview
ISBN 9780670922406
Categories BX, Non-Fiction, Non-Fiction: Personal Development, Ramadan, Self-Help, WBD
Author(s) Chris Brogan
Publisher Julien Smith
Pages 271
Format Paperback
Dimensions 12.7cm x 1.7cm x 19.7cm
Weight 0.26 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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