The Great A And P And The Struggle For Small Business In America

The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.

Product Overview
ISBN 9780809051434
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Marc Levinson
Publisher Hill and Wang
Pages 384
Format Paperback
Dimensions 14cm x 2.8cm x 20.8cm
Weight 0.34 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

Subscribe