The Economist: Business Strategy 3Rd Edition

BX Price:
RM 22.90

RRP: RM 84.54

Savings: RM 61.64 (73%)

NOTIFY
DONATION Generated with Avocode.<Path><Path>

SHARE THIS ON

Sold Out

PRODUCT OVERVIEW

product description

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy.

view more

Donate this book to your selected Charity