The Branded Cookbook

Where would we be without cornflakes, baked beans and ketchup? Our guess is that it would be a much duller world. Look into any store-cupboard and you are almost guaranteed to find the following products: Hellmann's Mayonnaise, Quaker Oats, Nutella and Marmite or Vegemite. Such products have stood the tests of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to 'dampen the animal passions'? "Branded" is packed with delicious dishes that let each product shine: all that is needed is an adventurous spirit and a dash of imagination.