PRODUCT OVERVIEW
- ISBN 9781847942319
- Categories Biographies and Memoirs, BX, BXOS, Courtney & Carter Reum, F LIT, Non-Fiction, Non-Fiction: Humanities, Pansing, RM 10 - RM 19.99
- Author(s) Courtney & Carter Reum
- Publisher Cornerstone
- Pages 256
- Format Paperback
- Dimensions 21cm x 2.5cm x 13cm
- Weight 0.32 kg
product description
An indispensable guide to starting your business from scratch.
Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail.
Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.

