Predatory Thinking: A Masterclass In Out-Thinking The Competition
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PRODUCT OVERVIEW
- ISBN 9780230770669
- Categories BX, BXOS, H/C, NF SELF, Non-Fiction, Non-Fiction: Personal Development, Ramadan, Self-Help, Whateversary
- Author(s) Dave Trott
- Publisher Macmillan
- Pages 262
- Format Hardcover
- Dimensions 20.4cm x 2.7cm x 13.4cm
- Weight 0.45 kg
product description
Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it ? changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
