Paper + Craft

SALES HANDLE: Paper craft is the hot new craft and in this charming book, founders of the popular stationery company Paper + Cup bring their beloved aesthetic to one-of-a-kind projects for beautiful results. DISTINCTIVE: A fresh take on the book-plus model that we do so well with: this time, templates are offered on a dedicated Web site for easy printing and crafting. The book was styled by Randi Brookman Harris and photographed by Johnny Miller, both of whom work on Martha Stewart Living and Martha Stewart Weddings, giving this book an irresistible look and sensibility that will set it apart from the competition. TREND/CONSUMER: Paper crafting is huge right now. It is all over craft blogs such as Design*Sponge and Martha regularly features paper crafts on her show, site, and magazines. This book is perfect for the Martha reader and also has the distinct aesthetic of Paper + Cup which will appeal to the hip crafter audience.