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PRODUCT OVERVIEW
- ISBN 9781853756153
- Categories [2024], Business & management, Business and Economics, BX, BXOS, JUNE24_1, New Arrivals OS, NF BIZ, Non-Fiction
- Author(s) David Ogilvy
- Publisher Prion Books Ltd
- Pages 224
- Format Paperback
- Dimensions 18.8cm x 1.8cm x 24.6cm
- Weight 0.635 kg
product description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
