Mobile For Good Fundraising For Nonprofits
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PRODUCT OVERVIEW
- ISBN 9780071825467
- Categories Business & management, Business and Economics, BX, BXOS, H/C, NF BIZ, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Mansfield, Heather
- Publisher McGraw-Hill Education
- Pages 256
- Format Hardcover
- Dimensions 23.4cm x 2.6cm x 16.0cm
- Weight 0.505 kg
product description
Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones.
Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:
Master your mobile fundraising strategyCreate a strategic plan flexible enough to handle changes in technologyDesign a website and emails that workon both mobile devices and computersChoose the best mobile and online tools based on your budget and your donor demographicsBuild a system that tracks, evaluates, and reports campaign resultsMaximize the potential of Facebook, Twitter, LinkedIn, and other sites
Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.
