Men Who Would Be King

DreamWorks - the mega-million-dollar brainchild of Steven Spielberg, Jeffrey Katzenberg, and David Geffen - heralded a new age of entertainment empires when it launched in 1994, and their competitive strategy was fierce. For avid business readers, among others, seeing David Geffen in action as he seduces investors like Microsoft's Paul Allen and takes on CAA's Michael Ovitz is worth the price of admission. Their creative battles cost them untold billions on the way to the box office, but this is no rags-to-riches story: in fact, as they grow DreamWorks into one of the most influential film brands operating today, these rich men get richer, even as the stakes get higher.