- ISBN 9780071484374
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Wallace Stettinius, D. Robley Wood, Jacqueline L. Doyle, John L. Colley
- Publisher MCGRAW-HILL Professional
- Pages 128
- Format Hardcover
- Dimensions 20.3cm x 1.5cm x 13.2cm
- Weight 0.28 kg
Strengthen your competitive advantage with a flawless corporate strategy.
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Define your businessesKnow your marketUnderstand your opportunities and threatsSet feasible goals and objectivesCreate the strategies to achieve your objectivesIdentify and set prioritiesWrite your business planGet the right peopleCommunicate the strategy and obtain commitmentIntegrate across functionsExecute with disciplineMonitor results, evaluate, and react
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.