- ISBN 9781781253465
- Categories Business & management, Business and Economics, BX, BX BXOS, BXOS, New Arrivals OS, Non-Fiction
- Author(s) Margaret A. Neale
- Publisher Profile Books Ltd
- Weight 0.28 kg
Instead of focusing on reaching agreement at any cost, Neale and Lys reveal how to overcome our psychological biases and assess the hidden value in any negotiation. They explain how to know what a good deal is; when to negotiate and when to walk away; why keeping a straight face can prevent you from getting the best deal; when to make the first offer and when to wait; and why meeting in the middle can result in both sides being worse off.