- ISBN 9781529359121
- Categories Business & management, Business and Economics, BX, BX BXOS, BXOS, New Arrivals OS, Non-Fiction
- Author(s) Denise Lee Yohn
- Publisher Hodder & Stoughton
- Weight 0.227 kg
Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.