Despite his new-found fame on ITV 5's latest soap, womaniser Dan Davis is failing to score with the ladies. Every time.
And he can't understand why. All is revealed when Dan and his friend Ed Middleton come across a mysterious website - slateyourdate.com - where women rate their experiences of their exes, and where Dan is shocked to learn that long after he's given them one, his ex-girlfriends are giving him one - one out of ten, that is.
Faced with the prospect of a lifetime of single-dom, Dan needs to crack the code of a website that's strictly women only to find out where he's been going wrong. Then he must track down his many exes in order to put things right.
Along the way, Dan discovers he has much to learn about himself. Particularly when he meets up again with Polly - and realises he wants her back. Can Dan convince his former love he's changed?
Can Ed convince Dan he needs to change in the first place? Can the two friends use their new-found knowledge to help other men in the same boat?