- ISBN 9781472988577
- Categories Business & management, Business and Economics, BX, BX BXOS, BXOS, New Arrivals OS, Non-Fiction
- Author(s) Willan, Mo
- Publisher Bloomsbury Business
- Format Hardcover
- Weight 0.544 kg
As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods - placing emphasis upon platforms such as social media.