• DemoGraphics: Packaging (HB)

Demographics: Packaging

BX Price:
RM 29.90

RRP: RM 104.65

Savings: RM 74.75 (71%)

We will email you as soon as possible as the product is available again

DONATION Generated with Avocode.<Path><Path>

SHARE THIS ON

PRODUCT OVERVIEW

product description

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ?what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design.

view more

Donate this book to your selected Charity