Competitive Strategy For Dummies

BX Price:
RM 17.90

RRP: RM 87.90

Savings: RM 70.00 (80%)

We will email you as soon as possible as the product is available again

DONATION Generated with Avocode.<Path><Path>

SHARE THIS ON

PRODUCT OVERVIEW

product description

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions

view more

Donate this book to your selected Charity