Coloring Your Brand

Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis.

Product Overview
ISBN 9781908175335
Categories BX, Crafts and Hobbies, Non-Fiction, Non-Fiction: Lifestyle, WBD
Author(s) Yang Peng
Publisher Cypi Press
Pages 208
Format Paperback
Dimensions 21.2cm x 2.2cm x 28.4cm
Weight 1.32 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.