Business Stripped Bare

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognised brands in the world. In The Adventure of Business, Branson shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world's biggest superbrands, how he plans to change the course of the world's rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of. Combining invaluable advice with the remarkable inside stories of Richard's greatest achievements, The Adventure of Business is a dynamic, inspirational and truly original guide to success in business.

Product Overview
ISBN 9781905264438
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Branson
Publisher Richard
Pages 342
Format Hardcover
Dimensions 16cm x 3cm x 24cm
Weight 0.66 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.