Brilliant Marketing Plans : What To Know And Do To Make A Successful Plan

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough ? equipping you with plans that really work.