Brandsplaining

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and—at last—sexist-free.

Product Overview
ISBN 9780241456002
Categories Business and Economics, BX, Front List, New Arrivals, Non-Fiction, Non-Fiction: Personal Development
Author(s) Jane Cunningham and Philippa Roberts
Publisher PENGUIN UK
Pages 240
Format Paperback
Dimensions 15.3cm x 1.8cm x 23.4cm
Weight 0.3 kg

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