Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and—at last—sexist-free.

Product Overview
ISBN 9780241456002
Categories Business and Economics, BX, Front List, New Arrivals, Non-Fiction, Non-Fiction: Personal Development
Author(s) Jane Cunningham and Philippa Roberts
Publisher PENGUIN UK
Pages 240
Format Paperback
Dimensions 15.3cm x 1.8cm x 23.4cm
Weight 0.3 kg