Big Ideas : The Essential Guide To The Latest Thinking

Big Ideas" explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Product Overview
ISBN 9781843547105
Categories BX, Non-Fiction, Non-Fiction: Personal Development, Reference, WBD
Author(s) James Harkin
Publisher Atlantic Books
Pages 144
Format Paperback
Dimensions 12.9cm x 1.5cm x 19.8cm
Weight 0.27 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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