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PRODUCT OVERVIEW
- ISBN 9780393354355
- Categories Business & management, Business and Economics, BX, BXOS, Hidden_Gem, NF BIZ, Non-Fiction
- Author(s) Geoffrey G. Parker
- Publisher Ww Norton & Co
- Pages 352
- Format Paperback
- Dimensions 20.9cm x 2cm x 14cm
- Weight 0.285 kg
product description
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
