B2B : 10 Rules To Transform Your Business Into A Brand

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself? According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors? wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand

Product Overview
ISBN 9789814328326
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Jacky Tai & Dr Wilson Chew
Publisher Marshall Cavendish Corp
Pages 320
Format Hardcover
Dimensions 16cm x 3.1cm x 23.3cm
Weight 0.68 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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