{"product_id":"the-voltage-effect-9780593443521","title":"The Voltage Effect","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?\u003cbr\u003e\u003cbr\u003e“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNew York Times\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003ebestselling author of Grit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.\u003cbr\u003e\u003cbr\u003eTranslating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale.\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Voltage Effect\u003c\/span\u003e\u003cspan\u003e, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn:\u003cbr\u003e\u003cbr\u003eHow celebrity chef Jamie Oliver expanded his restaurant empire by focusing on \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003escalable “ingredients”\u003c\/span\u003e\u003cspan\u003e (until it collapsed because \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003etalent doesn’t scale\u003c\/span\u003e\u003cspan\u003e)\u003cbr\u003eWhy the failure to \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003edetect false positives\u003c\/span\u003e\u003cspan\u003e early on caused the Reagan-era drug-prevention program to backfire at scale\u003cbr\u003eHow governments could deliver more services to more citizens if they focused \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eon the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003elast\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003edollar spent\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eHow one education center leveraged \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003epositive spillovers\u003c\/span\u003e\u003cspan\u003e to narrow the achievement gap across the entire community\u003cbr\u003eWhy the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.\u003cbr\u003e\u003cbr\u003eBy understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":42828860457166,"sku":"9780593443521","price":39.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9780593443521_a.png?v=1729848477","url":"https:\/\/www.bookxcess.com\/products\/the-voltage-effect-9780593443521","provider":"BookXcess","version":"1.0","type":"link"}