{"product_id":"the-soulful-art-of-persuasion-9780593136072","title":"The Soulful Art Of Persuasion","description":"\u003cp\u003eWALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.\u003cbr\u003e\n \u003cbr\u003e\nJason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.\u003c\/p\u003e","brand":"Crown Publishing Group, Division of Random House Inc","offers":[{"title":"Default Title","offer_id":41861986549966,"sku":"9780593136072","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/products\/9780593136072_1.jpg?v=1676618652","url":"https:\/\/www.bookxcess.com\/products\/the-soulful-art-of-persuasion-9780593136072","provider":"BookXcess","version":"1.0","type":"link"}