{"product_id":"the-new-alpha-male-how-to-win-the-game-9781683643760","title":"The New Alpha Male: How To Win The Game","description":"\u003cp\u003eNBA and TEDx star Lance Allred helps men find their true source of strength, while embracing authenticity and vulnerability     These days, we hear plenty about what's wrong with men-like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right in this changing world? When our most visible role models are only showing us how to be angry and regressive, today's men need a new game plan for success: The New Alpha Male, by Lance Allred.    Having grown up in an ultra-patriarchal family and succeeded in the hyper-competitive world of the NBA, Allred knows firsthand how the old model of masculinity works-and why it is failing both men and women today. In this book, framed within the context of a basketball game, he helps men break down the outdated ideas we've internalized as \"truths\" about topics such as culture, addiction, fear, and spirituality-so we can move on to build a better, healthier, and stronger vision of manhood.    Allred's new playbook is built around the seven Principles of Perseverance-Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final \"winning combination\" of Forgiveness and Gratitude. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.          Edit\u003c\/p\u003e","brand":"Sounds True","offers":[{"title":"Default Title","offer_id":41081993494734,"sku":"9781683643760","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781683643760_1_f0cc6c75-b845-40f9-93db-ad6e62848b8f.jpg?v=1695113001","url":"https:\/\/www.bookxcess.com\/products\/the-new-alpha-male-how-to-win-the-game-9781683643760","provider":"BookXcess","version":"1.0","type":"link"}