{"product_id":"the-growth-director-s-secret-why-businesses-struggle-to-grow-and-what-you-can-do-to-change-it-9781472936295","title":"Growth Director'S Secret","description":"\u003cp\u003eShortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018\u003c\/p\u003e\n\n\u003cp\u003eGrowth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations.\u003c\/p\u003e\n\n\u003cp\u003eExplaining why this is, The Growth Director's Secret examines the structural\/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial\/marketing plans, which condemn them to year upon year of stagnant growth.\u003c\/p\u003e\n\n\u003cp\u003eThe book challenges much current commercial and marketing thinking, and introduces important new ideas such as:\u003c\/p\u003e\n\n\u003cp\u003e* The Big Growth Mistake that almost all companies make;\u003cbr\u003e\n* Shopping on Auto-pilot;\u003cbr\u003e\n* the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and\u003cbr\u003e\n* Marketing at Open Minds - a challenging new way to think about building growth-orientated marketing plans.\u003c\/p\u003e\n\n\u003cp\u003eThe Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":41081847054542,"sku":"9781472936295","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/products\/9781472936295_1.jpg?v=1658683139","url":"https:\/\/www.bookxcess.com\/products\/the-growth-director-s-secret-why-businesses-struggle-to-grow-and-what-you-can-do-to-change-it-9781472936295","provider":"BookXcess","version":"1.0","type":"link"}