{"product_id":"bxosps-rethinking-competitive-advantage-9781847943484","title":"Rethinking Competitive Advantage","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cu\u003eFrom the million-copy-bestselling author of \u003c\/u\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cu\u003eExecution\u003c\/u\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eForbes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eWelcome to the age of big tech. The old rules no longer apply.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eHow do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDelving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e'One of the world's preeminent counselors to CEOs.' \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e'The most influential consultant alive.' \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eFortune\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":69266146197746,"sku":"9781847943484","price":22.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781847943484_i.jpg?v=1794535949","url":"https:\/\/www.bookxcess.com\/products\/bxosps-rethinking-competitive-advantage-9781847943484","provider":"BookXcess","version":"1.0","type":"link"}