{"product_id":"bxosps-make-products-that-matter-9789063696849","title":"Make Products That Matter","description":"\u003cp\u003e\u003cspan\u003eYou want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in. \"Make Products That Matter\" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation. It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively. - Get the tools you need to build innovative products and toolkits - Learn how to keep insights and research at the forefront of product development - Your go-to reference, guiding you from ideation to post-launch., A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch. You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in. \"Make Products That Matter\" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation.It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively., We all know the value of engaging with our users and customers, but the real question is: how can we do it effectively? Dive deep into the world of innovation, product development, User Experience, and design to learn from highly influential ideas, from the revolutionary Product-Market Fit to the groundbreaking Lean Startup and the game-changing Design Thinking. Make Products That Matter outlines when and how to apply these transformative concepts throughout your product development process, turning ideas into realities through comprehensive research and insightful analyses. The book has bite-size chapters to give you the toolkit of well-established tools at your fingertips; whether it's conducting customer interviews or lean experiments, you'll find everything you need to create products that leave a lasting impact. This book will help you confidently take a customer-centric approach that will revolutionise the way you innovate. Leave the guesswork behind with Make Products That Matter as your go-to guide to creating impactful, competitive products that resonate with your customers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bis Publishers","offers":[{"title":"Default Title","offer_id":68850740429042,"sku":"9789063696849","price":22.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9789063696849_i.jpg?v=1794386806","url":"https:\/\/www.bookxcess.com\/products\/bxosps-make-products-that-matter-9789063696849","provider":"BookXcess","version":"1.0","type":"link"}