{"product_id":"bxosbd-the-birth-of-korean-cool-9781250353276","title":"The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition)","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eParasite\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eand the hit Netflix series\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eSquid Game.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Birth of Korean Cool\u003c\/span\u003e\u003cspan\u003e reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone's pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eParasite\u003c\/span\u003e\u003cspan\u003e and the hit Netflix series \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSquid Game.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":43556352852174,"sku":"9781250353276","price":44.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781250353276_a.png?v=1781852993","url":"https:\/\/www.bookxcess.com\/products\/bxosbd-the-birth-of-korean-cool-9781250353276","provider":"BookXcess","version":"1.0","type":"link"}