{"product_id":"bxosbd-loonshots-9781250185969","title":"Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries","description":"\u003cp\u003e\u003cspan\u003e* Instant \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eWSJ bestseller\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e* Translated into 18 languages\u003cbr\u003e* \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e#1 Most Recommended Book\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eof the year (Bloomberg annual survey of CEOs and entrepreneurs)\u003cbr\u003e* An \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAmazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, S\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003etrategy + Business, Tech Crunch, Washington Post\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBest Business Book of the year\u003cbr\u003e* Recommended by \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWhy do good teams kill great ideas?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLoonshots\u003c\/span\u003e\u003cspan\u003e reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.\u003cbr\u003e\u003cbr\u003eBahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eculture\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLoonshots\u003c\/span\u003e\u003cspan\u003e identifies the small shifts in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003estructure\u003c\/span\u003e\u003cspan\u003e that control this transition, the same way that temperature controls the change from water to ice.\u003cbr\u003e\u003cbr\u003eUsing examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.\u003cbr\u003e\u003cbr\u003eOver the past decade, researchers have been applying the tools and techniques of this new science―the science of phase transitions―to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLoonshots\u003c\/span\u003e\u003cspan\u003e is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world.\u003cbr\u003e\u003cbr\u003eAlong the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty.\u003cbr\u003e\u003cbr\u003e“If \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Da Vinci Code\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eFreakonomics\u003c\/span\u003e\u003cspan\u003e had a child together, it would be called \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLoonshots\u003c\/span\u003e\u003cspan\u003e.” ―Senator Bob Kerrey\u003c\/span\u003e\u003c\/p\u003e","brand":"The St. Martin'S Publishing Group","offers":[{"title":"Default Title","offer_id":43389515169998,"sku":"9781250185969","price":59.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781250185969_a.png?v=1772000920","url":"https:\/\/www.bookxcess.com\/products\/bxosbd-loonshots-9781250185969","provider":"BookXcess","version":"1.0","type":"link"}