{"product_id":"bxosbb-visual-merchandising-for-fashion-9781350071599","title":"Visual Merchandising For Fashion","description":"\u003cp\u003e\u003cspan\u003eWhere do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":43332893540558,"sku":"9781350071599","price":39.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781350071599_a.jpg?v=1779240159","url":"https:\/\/www.bookxcess.com\/products\/bxosbb-visual-merchandising-for-fashion-9781350071599","provider":"BookXcess","version":"1.0","type":"link"}