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Easy to read and dip into, the wisdom and advice in this book helps readers find inner strength, courage, and positivity in times of difficulty and stress, whether it is financial, emotional, health, or work-related. Need to energize your body? This book suggests options?aim for quality sleep, find sleep substitutes, or snack at a snail's pace. Need to reinforce your finances? Consider being braver about borrowing or swapping services. 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Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . * A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. * A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. * A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. * A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise \"wisdom of the crowd.\" Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, \"Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. 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In this timely book author Janet Menzies invites us to see how 5:2 can work in all aspects of our everyday lives - from health and fitness and improving our work\/life balance to re-enlivening tired relationships, organizing parenting, even beating the years. With solid research and sound advice throughout, 5:2 for a New You will help you restore balance in your home and work life - and bring some relaxation and less stress into even the most frantic day.\u003c\/p\u003e","brand":"Mom Books","offers":[{"title":"Default Title","offer_id":41078525984974,"sku":"9781782432180","price":17.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/products\/9781782432180_1.jpg?v=1648783641"},{"product_id":"faulks-on-fiction","title":"Faulks On Fiction","description":"\u003cp\u003eThe publication of \"Robinson Crusoe\" in London in 1719 marked the arrival of a revolutionary art form: the novel. British writers were prominent in shaping the new type of storytelling - one which reflected the experiences of ordinary people, with characters in whom readers could find not only an escape, but a deeper understanding of their own lives. But the novel was more than just a reflection of British life. As Sebastian Faulks explains in this engaging literary and social history, it also helped invent the British. By focusing not on writers but on the people they gave us, Faulks not only celebrates the recently neglected act of novelistic creation but shows how the most enduring fictional characters over the centuries have helped map the British psyche - through heroes from Tom Jones to Sherlock Holmes, lovers from Mr Darcy to Lady Chatterley, villains from Fagin to Barbara Covett and snobs from Emma Woodhouse to James Bond. 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By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! for Life shows readers how to confront life's issues and to reach their full potential. With advice on such life issues as weight loss, personal finance, and relationships, the book is a road map for achieving personal happiness and well-being in all areas of life. 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