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She Means Business: 7 New Rules For Marketing to Today’s Woman

She Means Business: 7 New Rules For Marketing to Today’s Woman

by

RM9.90

RRP RM50.90

ISBN: 9781932994445

She Means Business: 7 New Rules For Marketing to Today’s Woman

by

RM9.90

RRP RM50.90

ISBN: 9781932994445

Even in our current complex, self-aware age, women's lives are all too often viewed in the light of familiar generalizations and obsolete notions.This book draws upon groundbreaking, never before published research conducted by the Time Inc. Women's Group of magazines, involving more than 30,000 women. Filled with fascinating insights across a wide spectrum of topics, from health to style to careers to motherhood to personal relationships, "She Means Business" provides an unparalleled opportunity to better understand the most diverse, dynamic and economically powerful force in today's consumer marketplace.

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