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Positive Linking

Positive Linking

by

RM17.90

RRP RM54.95

ISBN: 9780571279210

Positive Linking

by

RM17.90

RRP RM54.95

ISBN: 9780571279210

As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. For the first time in human history, more than half of us live in cities, and this combined with the Internet has transformed communications. Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world. As Ormerod shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail. But they open up the possibility of truly "Positive Linking": more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.

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