NEW ARRIVALS
Positive Linking

Positive Linking

by

RM17.90

RRP RM54.95

ISBN: 9780571279210

Positive Linking

by

RM17.90

RRP RM54.95

ISBN: 9780571279210

Paul Ormerod, author of the bestselling "Butterfly Economics" and "Why Most Things Fail", delves deep into the vital nature of networks. To grapple successfully with the current financial crisis, businesses and politicians need to grasp the perils and possibilities of "Positive Linking". Our social and economic worlds have been revolutionised by a massive increase in our awareness of the choices, decisions, behaviours and opinions of other people. Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world. While they make conventional approaches more likely to fail, they open up the possibility of truly "Positive Linking" - of more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.

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