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Branson: Behind The Mask

Branson: Behind The Mask

by

RM19.90

RRP RM110.00

ISBN: 9780571297092

Branson: Behind The Mask

by

RM19.90

RRP RM110.00

ISBN: 9780571297092

The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Has Branson matched the expectations perpetuated by Virgin's relentless publicity machine, or have we all been seduced by a brilliant showman? In his most explosive book to date, bestselling biographer Tom Bower dares to explore the reality of the Branson empire. He unravels the gripping story of Branson’s recent activities--from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space--and asks whether he really remains Britain's heroic buccaneer.

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